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Street Style: Vest to Impress

Vest to Impress

Vest to Impress

It feels like summer is finally coming and I thought that this week would be a fitting time to share with you a super stylish menswear look from the streets east London.

This look is your go to off duty look, perfect for the weekday where you can interchange the look with stylish key pieces for a effortlessly cool swagger.

The look sees a black vest paired with shorts and white sneakers showing off those tats. This fashionista has then completed the look with a round pair of sunnies, a black cap and camo backpack which injects the look with urban texture.



Street Style: Forest Candy

Street Style Forest Candy

This spring look is perfect for the nipper day. Relaxed yet cool and stylish this Londoner has put together a comfy stylish ensemble, pairing a long sleeve grey knitted polo neck jumper and black skinnies with a forest green fur coat and wedge sneakers. The look oozes chic appeal with the accessorising of a black Chanel cross-body bag which is an effortless way to elevate any look to a fashion forward disposition.

The Chanel cross-body bag featured in the photo above is REAL! This guide has helped to determine what is real and what is fake in the fashion industry.
What bags are hiding in your closet? Check to see if you purchased a REAL or FAKE brand now!



Street Style: Fisherman meets Freshman

Street Style Fisherman meens Freshman

I love a look that pops which is why I had to get a snap of this swagged out urban street style look!

This all black off-duty outfit is an effortlessly stylish look you can re-invent with this seasons most avant-garde arrivals, whether it’s infusing your looks with 70’s inspired prints to chic leatherette fabrics, this is a style you can dress up or down and be guaranteed of looking uber cool!

The looks sings nautical seafarer notes, the ensemble  is made up of a black bomber jacket (a timeless wardrobe number that never lets you down), paired with a black tee and chinos accessorised with a classic beanie hat.

All the dark tones are set off with the teaming of the metallic gold sneakers which lends the overall ensemble a varsity jock aesthetic which we here at London is the Reason just love!


How to Spot Fake Fashion

Here at London is the Reason we appreciate good quality luxurious clothing and accessories while understanding the price (although sometimes out of reach) often reflects the finish. We’ve all been in the situation at some point, either on holiday, searching online or in a local shop – you see a must have handbag that’s only a fraction of the actual cost. While there’s less direct selling of fake pieces in London than other major cities there are still a few areas to be careful of, most notably Camden.

Whichever stories you hear about these kind of pieces; are they actually fake or do some of them have manufacturing faults? It’s hard to know for sure but we have an infographic produced for us that illustrates some great statistics on the industry and tips on how to spot fake fashion. We think the image looks great and will be looking in great detail before our next purchase!